The history of CASA PABLO
Creando un mundo de vino desde
1966
The meeting point in Marbella for wine and spirits lovers
Since 1966, Casa Pablo has been a symbol of dedication and passion in the world of wine, born from the enthusiasm and commitment of the García family.
Founded by the pioneers of the family, this emblematic store began its journey with a clear purpose: to offer quality wines and exceptional service.
The history of Casa Pablo is the history of constant evolution.
Originally a modest wine shop in Marbella, their passion for excellence and pursuit of the best led the family to create an innovative and surprising portfolio.
Each bottle on the shelf told a story, a journey of flavour that reflected their dedication and love for wine.
Located in the vibrant heart of Marbella, Casa Pablo quickly became a meeting point for wine lovers.
Its reputation grew not only for the quality of its products, but for the warmth, transparency and knowledge with which it served each client.
Today, in the third generation of the family, Alejandro García Reina and Pablo García Reina have taken Casa Pablo to new heights.
They supply the leading hotels and restaurants in the area, providing not only top-notch products, but personalized attention that makes the difference.
Their focus on growth and innovation continues to consolidate Casa Pablo as a benchmark in the sector, a legacy of passion and excellence that remains alive and vibrant.
Casa Pablo is not just a store…
It is a family tradition that celebrates the art of wine and dedication to service, passing on its legacy from generation to generation with an unwavering commitment to excellence.
Our mission
Our mission is clear: to guide each client on a journey of discovery through the exciting world of wine.
At Casa Pablo, we don’t just sell wines, sparkling wines and spirits; we cultivate a unique experience that goes far beyond a simple transaction.
Whether you are a private client or an establishment in the hotel sector, we offer personalized and specialized advice, adapted to your needs and preferences.
Nuestro objetivo es que cada persona que entre en contacto con Casa Pablo amplíe sus conocimientos, refine sus gustos y descubra nuevas joyas enológicas.
Queremos que, a través de nuestra selección cuidadosamente curada y nuestro profundo conocimiento del producto, nuestros clientes se sientan inspirados a explorar nuevas variedades y sabores.
Así, buscamos despertar en ellos una pasión que los acompañe a lo largo de su vida.
We firmly believe in responsible enjoyment, and we work to ensure that each experience with our products is rewarding and balanced, allowing each customer to enjoy in moderation, but with a wealth of unforgettable sensations.
This is our mission: to become the guides of those who seek to explore the fascinating universe of wine, offering an excellent service that distinguishes us in the sector.
Our values
At Casa Pablo, we believe that the success and satisfaction of our clients are the direct result of the values that guide each of our actions.
We work every day to establish the hallmark of our actions, based on four essential pillars:
Respect:
We believe in the power of empathy, treating each client, collaborator and partner with the dignity and respect we would like to receive.
This value is the basis of our relationships, both personal and professional.
Transparency:
Honesty is key in our communication. We make sure to be clear and open in every interaction, building relationships based on sincerity and mutual trust.
We want every client to feel informed and confident in their decisions.
Trust:
Trust is a value that we cultivate both in ourselves and in others.
We believe in teamwork and in the trust that our clients place in us to guide them in their wine experience. We know that this trust is the basis for building strong and lasting relationships.
Growth:
We are constantly learning, not only from our successes, but also from our mistakes.
We seek to improve every day, both personally and professionally, to offer an excellent service. Our commitment to growth drives us to be better and to stay at the forefront of the sector.
Where we are
Phone
Address
C. de Ramón Gómez de la Serna, 2, 29602 Marbella, Málaga
